What are values and why are they so important? Insights from philosophy and science
The video from the webinar is available to watch here.
Webinar info: What is important to you? It is a simple question but one with profound consequences for how we live our lives. Essentially, whether we choose between consumer goods, whether we decide whom to marry or which political candidate to elect, whether we ask ourselves what is morally right, or beautiful, or sacred, value plays a crucial role. But what are values and why are they so important? Above all, what is the role of values in our well-being? Building upon the knowledge of philosophers and scientists about values we may infer on how to reach the audiences and develop strategic and efficient communication programs. The importance of values for Marketing Communication is discussed providing cues on how to communicate across European societies.